Multan:A two-day training workshop for young comperes, radio jockeys, newsreaders, and interns in professional broadcasting commenced today at the Pakistan Broadcasting Corporation in Multan. This event is part of a nationwide youth capacity-building initiative envisioned by Federal Minister for Information and Broadcasting Attaullah Tarar.

According to Radio Pakistan, the series of professional training programs is being organized at various stations across the country to offer young people practical exposure to broadcasting and equip them with modern communication skills.

The initiative aims to use PBC stations as platforms for identifying, training, and mentoring emerging talent. It emphasizes professional standards, responsible communication, and contemporary broadcasting techniques.

Director General of Pakistan Broadcasting Corporation, Saeed Ahmed Shaikh, addressed the inaugural session of the workshop titled "Professional Development and Modern Techniques" via video link. He stated that Radio Pakistan has launched this training series nationwide to harness young talent's potential and prepare them for the evolving demands of modern media.

Shaikh further explained that the initiative, aligned with the vision of the Federal Minister, would enhance the communication skills, confidence, and intellectual development of Generation Z. He highlighted Radio Pakistan's historical role in discovering and nurturing talent, noting that many individuals who later excelled in television, film, and other fields got their start there.

The new series of training workshops aims to revive and strengthen this tradition by making Radio Pakistan's professional platforms accessible to aspiring young broadcasters throughout the country.

Participants of the two-day workshop are receiving practical training in professional broadcasting, presentation, voice modulation, news reading, radio jockeying, and effective and responsible communication. This training program is part of PBC's broader effort to develop a new generation of skilled broadcasters and provide young people with opportunities to learn directly from experienced media professionals.