The Managing Director of Pakistan Tourism Development Corporation (PTDC) Aftab-ur-Rehman Rana says Pakistan has been making sustained efforts to boost tourism in the country.

Talking to PTV news channel, he said PTDC would hold a ‘Tourism Education conference’ next month with a focus on introducing tourism as a subject in schools and establish more tourism academies to aware our youth for responsible tourists.

He said PTDC is introducing an awareness drive through social media and electronic media platforms on ‘Responsible tourist’ to engage our key stakeholders to ensure success of this transformative initiative.

Source: Radio Pakistan