MCLEAN, V.A., Oct. 24, 2011 /PRNewswire-Asia-AsiaNet/ –
Iconic Luxury Brands Announce Partnership and Unveil the Exclusive Tuscan Soul Guest Amenities at Rome Cavalieri, a Waldorf Astoria Hotel
Today, Waldorf Astoria Hotels & Resorts and Salvatore Ferragamo Parfums announce the launch of Tuscan Soul Guest Amenities, an exclusive line of in-room Eau de Toilette, bath and amenity products to be available at the hotel brand’s landmark destinations by January 2012.
The key pillar in the companies’ alignment is the continued commitment to luxury by the top retailer and legendary hotel group. Exclusive to Waldorf Astoria Hotels & Resorts, the amenities and bath products mark the first beauty and grooming collection from the Italian shoemaker and are among a select few brand partnerships by Salvatore Ferragamo.
“We searched the globe for a perfect amenities brand partner that delivers the timeless luxury experience that Waldorf Astoria guests have come to expect,” said John Vanderslice, Global Head of Luxury and Lifestyle Brands for Hilton Worldwide. “We found that partner in Salvatore Ferragamo as they have a long history and dedication to luxury.”
In celebration of their collaboration, Vanderslice and Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, unveiled this Italian-inspired collection at an exclusive reception in Ferragamo’s home country at the prestigious Rome Cavalieri, Waldorf Astoria Hotels & Resorts, where guests were introduced to the new Tuscan Soul products. To reflect on the union of the iconic brands, attendees were treated to a special look at imagery of the Waldorf Astoria locations, paired with famous Ferragamo shoes from the brand’s historic collection and complemented by select pieces of the legendary Rome Cavalieri art collection.
“We are proud to partner with a company that is so deeply committed to luxury all over the world. This is a wonderful opportunity to enable people to experience our products in a very special way,” said Ferruccio Ferragamo, Chairman of Salvatore Ferragamo. “We are also very pleased that Waldorf Astoria decided to include a touch of Italian lifestyle to its guests’ experience by choosing our brand which is synonymous with Made in Italy.”
Tuscan Soul Guest Amenities by Salvatore Ferragamo Parfums
This lifestyle amenities collection for Waldorf Astoria Hotels & Resorts includes unique yet contemporary Eau de Toilette and bath products featuring exclusively Italian ingredients including tangy citrus, refined floral and precious woody notes.
The Tuscan Soul collection further defines the truly legendary and relaxing environment at the extraordinary places in which Waldorf Astoria Hotels & Resorts are known. By January 2012, guests can enjoy a selection of the following products at all
Waldorf Astoria Hotels & Resorts:
– Tuscan Soul Eau de Toilette
– Tuscan Soul Anti-Aging Face Mask
– Tuscan Soul Shower Gel
– Tuscan Soul Hair Shampoo
– Tuscan Soul Hair Conditioner
– Tuscan Soul Body Lotion
– Tuscan Soul Facial Mist
– Tuscan Soul Lip Balm
– Tuscan Soul Bath Tablet
– Tuscan Soul Bath Soaps
– Tuscan Soul Face Cream
– Tuscan Soul Facial Mist
– Tuscan Soul Hand Cream
– Tuscan Soul Eye Cream
– Tuscan Soul Refreshing Towel
– Tuscan Soul Cleansing Towel
– Tuscan Soul Shaving Gel
– Tuscan Soul After Shave Emulsion
– Tuscan Soul Bathrobe
The Tuscan Soul Guest Amenities are now available at select Waldorf Astoria Hotels & Resorts including The Waldorf=Astoria New York, Rome Cavalieri, The Roosevelt Hotel New Orleans, Trianon Palace Versailles, Waldorf Astoria Shanghai on The Bund and London Syon Park. The Tuscan Soul Guest Amenities will be available in all 22 Waldorf Astoria Hotels & Resorts globally by January 2012.
About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel and resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com. Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors(R). For more information about the company, visit www.HiltonWorldwide.com or connect with Hilton Worldwide at www.HiltonWorldwideGlobalMediaCenter.com.
About Salvatore Ferragamo
Salvatore Ferragamo S.p.A. is the parent company of the Salvatore Ferragamo Group, one of the world’s main players in the luxury goods sector, whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, clothing, silk products and other accessories, as well as fragrances for men and women. The Group’s product range also includes eyewear and watches, manufactured by licensees. Attention to uniqueness and exclusivity, uniting style, creativity and innovation with the typical Made in Italy quality and craftsmanship have always been the hallmarks of the Group’s products. With over 3,000 employees and a network of 586 mono-brand stores to June 30, 2011, the Ferragamo Group operates in Italy and worldwide, with companies that enable it to preside over the European, American and Asian markets.
SOURCE: Hilton Worldwide