Islamabad: The Higher Education Commission (HEC) organized an awareness workshop entitled “University Advancement- Concept, Themes and Practices” at its head office on Tuesday.
Speaking at the inaugural session, Dr. Javaid R. Laghari, Chairperson HEC said that the education is the top priority for the people all over the world. “Many developing nations are spending almost 4 % of their GDP on education while in Pakistan this ratio is very low. Unfortunately, due to economic conditions of the country, the money for higher education is drying out. Now it’s very important for universities to take steps for their financial sustainability, expansion and growth,” he said.
The Chairperson said that the Universities are required to project their achievements so that government and society may be able to know the true dynamics of the money spent on higher education.
Dr. Nasser Ali Khan, Member (Operations and Planning) HEC said that it is essential for the universities to inform community, government and society at large regarding their achievements. “Comprehensive marketing and communication strategies are required to be developed and universities need to allocate sufficient budget for marketing and communication activities,” he said.
Earlier, Dr. Riaz Hussain Qureshi, Adviser (Human Resource Development) HEC, in his welcome address, informed the participants that HEC in partnership with USAID is running a university advancement programme in 11 institutions.
“The success of these institutions on university advancement front is remarkable. Now it’s up to other public sector universities to take initiative to establish university advancement offices for growth of their institutions.”
More than 30 representatives /Vice Chancellors from public sector universities participated in the workshop. During the workshop, Dr. Mary Lackie, Dr. Ishrat Hussain, Director IBA Karachi, and Mr. Zafar Siddique, Director, University advancement, IBA Karachi delivered their lectures on university advancement’s current practices.
For more information, contact:
Higher Education Commission
Sector H-9, Islamabad
Tel: 90402404, 90402412