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United enters Pakistan mobile market with Zong

New three-year partnership will bring fans in Pakistan closer to Old Trafford

Karachi, October 25, 2011: Manchester United has signed a three-year partnership with Zong, one of Pakistan’s leading mobile telecoms companies.

The deal will give the Club’s estimated 10 million fans in Pakistan a chance to see all the goals scored, as well as exclusive interviews, news and behind-the-scenes access – bringing them closer to Old Trafford than ever before.

Zong and United

Announcing the deal, Commercial Director Richard Arnold said, “Zong is a great partner for United in Pakistan.  It is a relatively young company, but has ambitions to be one of the major players in the country and partnering with United will give them high visibility, as well as helping the Club to communicate directly with millions of our supporters there.

Using our digital assets to engage our global fanbase is an increasingly-important part of our commercial strategy and we are very excited about the possibilities presented by this partnership.”

Sir Alex Ferguson said, “The way the Club uses modern technology to reach our millions of fans around the world is outstanding. Zong will be a key player in allowing us to bring the passion and excitement of Manchester United to our fans in Pakistan.”

Rizwan Akhter, The Director Advertising and Promotions of Zong said “This partnership is one of a kind coming from Pakistan and the initiative that Zong has taken to team up with a giant like Manchester United will only lead to prosperity, growth and triumph! For all the glory that is to come, we stand united, to take on all opportunities and victories together as one. Today, we play for the same team!”

The Chief Financial Officer of Zong, China Mobile Pakistan, Mr. Feng Tuixian said “We see ourselves as an integral part of peoples’ lives, providing support to over 12 million subscribers.  We help them in their business or at work, bringing friends and families closer together, providing quality moments of leisure and recreation while remaining at the cutting edge of technology.

“We share Manchester United’s commitment to be the best among competitors.  I am sure this is the start of something very big indeed.”

Note to editors

Zong aims at touching the lives of all Pakistanis.  It serves to inspire and empower the people of Pakistan with innovative technology that keeps pace with today’s fast evolving culture. Affordability & Innovation are what defines the company, aided with a diverse set of entertaining and informative Value Added Services. With a state of the art system, along with other services, Zong allows and enables its users to avail the best possible Mobile Internet bundles that are not offered anywhere else in the country making the experience, truly a unique one.  The basic idea is to allow people to communicate without worrying about tariffs, capacity issues or congestion.  Zong is supported by ground breaking communications, trend setting customer services and an unmatched product offering.

Karen Shotbolt
Manchester United Ltd
+44 (0) 161 868 8219

Amir Pash
Zong
0312-5555111

Sarfraz Ahmed
Asiatic Public Relations
0314-2006706

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