Karachi, April 11, 2013 (PPI-OT): The Union of Small and Medium Enterprises (UNISAME) has advised the SME units to avail the services of UNISAME EXPORT HOUSE (UEH) for marketing their products in international market.
President UNISAME Zulfikar Thaver said the UEH is in a position to promote export of the goods manufactured by SMEs of international standards and has offered help and support to entrepreneurs on export procedures and know how from the very initial stage of setting up an export company to the realization of export proceeds.
He urged the existing SMEs to upgrade their products inclusive of packing, set bench marks of international standards and focus on value addition to earn more profits.
He also urged the SMEs to ensure sufficient shelf life for food items and use preservatives of international standards and not to compromise on quality.
He said it is very important for the exporters to offer their products with guarantee and after sales service wherever applicable.
The UEH has a team of experts in foodstuffs and commodities, textiles, engineering goods and general merchandise and offers help and support to existing SME units to commence exports of their products.
The UEH also offers help and support to SME units to prepare export documents and negotiate their bills drawn on foreign buyers.
The UEH also advises the SME units on risk management and educates the entrepreneurs on covering themselves and their cargo under comprehensive insurance cover.
The UEH has studied the requirements of the SME exporters thoroughly and accordingly the UEH looks after their needs of procurement, processing, packing, logistics and marketing under one roof.
The UEH has a panel of experts in banking, shipping, insurance, product up gradation, IT systems and networking for export marketing and is in a position to promote the exports of its members on scientific lines.
Thaver said if a manufacturer is maintaining quality and offers competitive prices there is no reason for the SME not to succeed in the global market. He added that it is very important for the SME to first select the country and target the market accordingly.
Giving examples of wrong selection he pointed out that a rice exporter spent a lot of time selling long grain rice to a country which uses round grain rice. Likewise if an exporter is trying to sell apparel to a country which is using its own style of garments it would be waste of time. Accordingly the SME has to study the market and then target it. The study of demand volume, price, packing and buying period is very important for break through.
For more information, Contact:
Union of Small and Medium Enterprises (UNISAME)
75/1 3rd Commercial Street,
Phase IV, D.H.A., Karachi, Pakistan
Phones: + 92 35884225 and 6
Cell: + 92 300 8245307 and + 92 321 8245307
Fax: + 92 35380642