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Soft skills are Extremely Essential for Students to Succeed Professionally

Lahore, March 28, 2013 (PPI-OT): Mrs. Badia Raza. Country Head Marketing ICAP was of the view that, Presentation skills competition focused on the theme soft skills are extremely essential for students to succeed professionally. In today’s business environment, the competition in the workplace is getting stiffer and turbulent. It is no longer enough to have the necessary capability to do the job, one should also be able to talk well, write well, and present attractively to superiors, and clients.

She was addressing at the annual presentation skills competition organized by the Institute of Chartered Accountants of Pakistan, which is a premier accounting body of the country. Seven top auditing firms, trainees participated in the competition and trainees of KPMG Taseer Hadi and Co., Zahid Jamil and Co. and A.F. Fergusion and Co. firms were declared as winners in the completion.

The knowledge and the skills of the participants was tested by the presentations of the participants and at the end they received important guidelines regarding improving their presentation styles, and contents by the jury members.

Mr. Naeem Akhtar Sheikh, VP ICAP, was the chief guest of the event, who distributed trophies to the winners and said on the occasion that Career growth necessitates presenting your ideas effectively to others, and in these recessionary times, you might well need to be a highly effective presenter just to remain in your current job – or find new employment. To achieve this, it’s first necessary to identify what creates an effective presentation and what skills are needed, and such avenues provide an ample opportunity to sharpen soft skills and being judged by experts.

The ICAP plans to hold such sessions in the future for its trainee students to enhance their communication skills and performance at work.

For more information, contact:
Muhammad Rafiq
Media Coordinator
Institute of Chartered Accountants of Pakistan (ICAP)
Chartered Accountants Avenue, Clifton
Karachi-75600, Pakistan
Phone: +9221 111-000-422
Fax: +9221 99251626
Cell: 0300 2128185

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