SINGAPORE, Aug. 14 /PRNewswire-AsiaNet/ –
Global Launch of ‘Thank You Mom’ Initiative Extends Campaign from Singapore through London 2012 Olympic Games
Procter & Gamble (NYSE: PG) today announced the first in a series of global ‘Thank You Mom’ initiatives at the inaugural Singapore 2010 Youth Olympic Games, an international multi-sport event that features athletes between the ages of 14 and 18. Recognizing the essential role that families play in an Olympic athlete’s life, P&G is defraying travel and lodging costs for 25 moms from across the globe so that they can share their child’s Youth Olympic Games experience in Singapore.
Moms of Youth Olympic athletes from Argentina, Australia, Canada, France, Germany, Indonesia, Korea, Malaysia, the Philippines, Poland, Singapore, South Africa, Turkey, the United Kingdom and the United States will be recognized at a P&G Thank You Mom reception in advance of the Opening Ceremony for the Youth Olympic Games.
The ‘Thank You Mom’ campaign, which launched at the Vancouver 2010 Olympic Winter Games, will continue with a series of initiatives after Singapore, through the London 2012 Olympic Games. Thank You Mom initiatives will support thousands of moms from around the world during events such as holidays, Mother’s Day and qualifying events for Olympic teams.
“P&G recognizes the sacrifice that families, and often moms, make to help children achieve their Olympic dreams and we are proud to be able to say ‘thank you’ to those moms in a meaningful way,” said P&G Global Marketing and Brand Building Officer, Marc Pritchard. “We also celebrate the families of the athletes because we know they didn’t make it here alone. We will continue our ‘Thank You Mom’ campaign on the road to 2012 and will be touching the lives of thousands of moms throughout the next few years at important events in their athletes’ lives.”
To build upon the success of the U.S. Olympic Committee (USOC) partnership that began at the Vancouver 2010 Olympic Winter Games, the company will leverage the Olympic Movement partnership and its presence at the Youth Olympic Games to deliver on its purpose-inspired growth strategy and to help improve the lives of athletes, moms and their families around the world.
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SOURCE: Procter & Gamble