Islamabad, May 10, 2012 (PPI-OT): Netherlands on Thursday said Pakistan can easily triple its milk production by employing simple methods while latest measures can further milk output by 900 per cent.
Pakistan has a very impressive dairy industry which can be exploited to its real potential, said Economic Councellor Embassy of the Kingdom of Netherlands Ian Van Ranselaar.
A developed environment can help revolutionise Pakistan’s dairy industry, he said while talking to VP FPCCI Mirza Abdul Rehman, Chairman Coordination Atif Akram Sheikh and Chairman Media Malik Sohail at FPCCI Capital Office.
Joseph D. Dayal, Iftikhar Khan, other businessmen and Dutch diplomat Marco J.F. Holtslag were also present on the occasion.
Ranselaar said that a Dutch cow produces nine times more milk a Pakistani cow or buffalo can produce; some measures are needed to bring per cow production of both friendly countries at par.
Sixteen Pakistani major dairy stakeholders are due to leave for Netherlands to know the latest trends and techniques, he informed.
He said that currently balance of trade is in favour of Pakistan and we are working on various projects to boost Pakistani economy.
The diplomat said that various Pakistani products including rice, textiles, surgical goods, sports hardware, leather products, and fruits are of superior quality but local entrepreneurs lag behind in branding which has been identified as a major obstacle.
Ranselaar and Holtslag said that security situation in Pakistan is not as bad as perceived in many countries which is shying away investors. Pakistan should improve its perception, they advised.
The Dutch diplomats were all praise for the tireless efforts of Pakistan Commercial Councellor in Hague.
At the occasion, Mirza Abdul Rehman said that with 180 million populations Pakistan has great potential for investment, vast space for business activities and there is no issue of law and order.
Atif Akram Sheikh said that both the countries have good political ties which should supplement our trade relations.
Pakistan has three times the animals that Germany has, but yields are one-fifth of Germany’s and one third of New Zealand, representing a significant loss, he said.
Business community is satisfied with the efforts of the Ambassador Hugo Gajus Scheltema, said Sheikh, adding that issuance of visa should be made easier.
Malik Sohail said that national business leaders Tariq Sayeed and Iftikhar Ali Malik wants enhanced trade between two countries and they are finalising a high profile delegation to explore opportunities in Dutch market.
Being the fourth largest producer of milk in the world Pakistan produces 35 billion litres of milk from around five million animals which is worth Rs177 billion, said Sohail.
Our dairy sector is growing by five per cent per annum while demand is increasing by fifteen per cent which calls for urgent measures, he underlined.
Pakistan is processing only two per cent of milk production which if increased will help boost living standard of rural population and economy.
For more information, contact:
Syed Masood Alam Rizvi
Federation of Pakistan Chambers of Commerce and Industry (FPCCI)
B-1, Federation House, Main Clifton Road,
Tel: 0092-21-35873691, 93-94
Fax: +9221 3587 4332