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Pakistan’s football is moving into right direction: Essam Alsuhibani, AFC Development officer

Lahore, February 17, 2015 (PPI-OT): “The PPL Clubs are positively cooperating and we see a bright future of football in Pakistan. Pakistan’s football is moving into the right direction. AFC is focused to help PFF and PPL clubs under the Umbrella of “AFC KICK OFF” Development Programme to promote football from all aspects. I am highly satisfied with the steps PFF is taking for all levels development of the game in Pakistan” Essam said in his statement who is in Pakistan to hold a CLUB LICENSING Seminar for the Pakistan Premier League clubs under AFC Kick off programme.

Earlier a Kick off seminar was held at PFF participated by the Premier League Clubs. Essam, AFC development officer, addressing to the clubs’ representatives gave a detailed introduction of the AFC Kick OFF programme elaborated its benefits and the obligation on clubs to implement the regulations mentioned in the Programme named as Club Licensing Regulation consisting of certain criteria’s which the PPL clubs have to meet before the Pakistan Premier League 2015.

It followed by a detailed presentation by Shahid Khokhar, Manager Clubs Development and Media PFF, about the club licensing criteria’s which the PPL clubs have to meet, time lines for each process and all what the clubs need to fulfil the requirements of PPL season 2015.

He said that the core objective of this programme is to give a new moderate face to the top level league in Pakistan and AFC and PFF are there to fully support the PPL clubs so that they could implement these Club Licensing Regulations before PPL 2015. Shahid also elaborated the media plan for the coming PPL season 2015.

In the end Fahad Khan, Manager Marketing and Integrity PFF, explained a comprehensive marketing strategy regarding the Pakistan Premier League and for the PPL clubs particularly and for the team players in general. He said that we need to adopt the latest strategies to make the PPL and clubs a sellable product.

He said that we have made a concrete workable plan to brand and market the PPL season 2015 and corporate sector is taking interest to support the League for which now we have to bring certain changes and make our league corporate and fans friendly. After that a detailed question and answer session was held in which all the PPL clubs participated vibrantly where Mr Essam, Shahid Khokhar and Fahad Khan answered the questions relevant to their departments.

For more information, contact:
Syed Muhammad Hasnain
Acting Media Manager
Pakistan Football Federation
PFF SECRETARIAT, PFF House,
Opposite Punjab Stadium, Ferozepur Road,
Lahore – Pakistan.
Tel: +92 42 99230821, +92 42 99230822
Fax: +92 42 99230823
Email: mail@pff.com.pk

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