Islamabad, July 13, 2013 (PPI-OT): A large number of Korean importers, top businessmen, chain store owners and distributors of fresh fruit thronged the Pakistan Mango Show at Seoul, South Korea as did members of the diplomatic corps, Korean officials, members of Pakistani community and media to enjoy the colourful promotion event.
The mango show with the theme “Taste of Pakistani Mango” was organized by the Commercial Section of the Embassy of Pakistan, in collaboration with Ministry of Commerce, Pakistan Horticulture Export and Development Company (PHDEC) and Trade Development Authority of Pakistan (TDAP). The hallmark of the event was excellent display and tasting of different varieties of mangoes. Several dishes and delicacies prepared from mangoes were presented to the guests who thoroughly enjoyed and appreciated them.
The 13 million dollars worth of South Korean mango market is currently dominated by Thai, Taiwanese and Philippines’ mangoes holding 90% share. However, visitors at the show opined that Pakistani mangoes may capture a major share of the Korean market due to their much superior quality, taste and aroma.
On the sidelines of the promotion event, several business to business meetings were held. These included meetings of Mr. Sohail Nisar Churra, Chairman, Pakistan Korea Business Council at the Federation of Pakistan Chamber of Commerce and Industry (FPCCI) and Mr. Babar Durrani of Durrani Associates, with Korean importers.
Pakistani mangoes, it may be recalled entered the Korean Market for the first time in 2012 after years of sustained efforts by the Pakistan Government and the Embassy of Pakistan in Seoul.
Speaking on the occasion, Mr. Shinn, Tae Young, Chairman of the Korean Importers Association (KOIMA) expressed his delight at the availability of Pakistani mangoes for local consumers. Pakistan Ambassador, Shaukat Ali Mukadam, in his welcome address highlighted the growing economic relations of the two countries and the potential of further rise in bilateral trade between the two countries. Bilateral trade between Pakistan and South Korea has witnessed a steady growth in the last few years, with the volume reaching 1.6 billion dollars in 2012.
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