Islamabad: PEMRA, in pursuance to its mandate, has established a round the clock state of the art complaints Call Centre (0800-73672) to facilitate public complaints against any aspect of broadcast media or cable TV networks and to take prompt necessary action to address the same.
Dedicated and trained staff would be available at service of the callers on 24/7 basis. The public can now lodge their complaints, suggestions or comments with regard to services, quality of content of the private TV channels, FM radios and cable TV networks through toll free number (0800-73672), said the press release. Besides, the complaints / feedback can also be lodged through:
i. PEMRA website: www.pemra.gov.pk/feedback,
ii. E-mail: complaints and
iii. Fax No. +92-51-9107147.
The caller would receive a complaint ID and would be contacted back within maximum of two weeks depending upon nature of complaint.
The Chairman said that Launching of complaints call centre is one step ahead to facilitate public at their door steps through one window facility and this would definitely work as catalyst to bridge divide between the stakeholders and PEMRA.
PEMRA believes in freedom of expression and media but the freedom must be coupled with responsibility and in conformity to societal norms. It is the public who should decide that what they want to see or not instead of regulators or media operators. No content or advertisement can be designed or shown unless it is endorsed or accepted by the public.
The Complaints call centre would also help PEMRA in defining its future course of regulations and decisions said Chairman PEMRA. PEMRA resolved that the complaints data would be made public on quarterly basis.
Chairman PEMRA Dr. Abdul Jabbar said that in addition to call centre PEMRA, under section 26 of its law, has also established Councils of Complaints at four provincial capitals and one at Federal Capital comprising of eminent persons for the purpose of redressing public complaints / grievances against broadcast media and distribution services. These Councils have so far been able to amicably redress nearly 5,800 public complaints of various genre throughout the county, mostly against cable TV operators.
For more information, contact:
Deputy General Manager
Media and PR
Pakistan Electronic Media Regulatory Authority (PEMRA)
Tel: +92 51 910 7128
Fax: +92 51 910 7112