Karachi, August 19, 2013 (PPI-OT): In a joint press conference held today at PHDEC’s head office, Pakistan Horticulture Development and Export Company (PHDEC), Ministry of Commerce, Government of Pakistan and M/s Durrani Associates announced the opening of Australian Market for Pakistani mangoes. Chief Executive Officer Mr. Bashir Hussain, Chief Executive M/s Durrani Associates Mr. A.Q. Khan Durrani, Director Marketing Ms. Nudrat Hussain Khan, and General Manager Supply Chain Mr. Razzaq Ahmed Malkana were present at the occasion.
The successful market access of Australian market for Pakistani mangoes has come through due to relentless efforts of Pakistan Horticulture Development and Export Company, Department of Plant Protection (DPP), Pakistan High Commission Australia, and Pakistan Hortifresh Processing (PVT) Ltd Karachi, a joint venture of PHDEC and M/s. Durrani Associates, Karachi.
The CEO,PHDEC said that this national goal of adding one more lucrative market for Pakistan’s exotic mangoes has been achieved through the collective efforts of all concerned, however it could not have been possible without the valuable contribution of M/s. Durrani Associates, Karachi.
An official notification from the Australian government wherein the Pakistani mangoes will be allowed in Australian territory after Hot Water Treatment by Pakistan Hortifresh Processing (PVT) Ltd. has been received during Eid holidays (8-10 August, 2013). Pakistan Hortifresh Processing (Pvt) Ltd Karachi is the only processing facility approved by DAFF Australia for import of Pakistani mangoes to Australian territory after Hot Water Treatment (HWT).
Australia imports around *20,000 tons of mangoes annually. The opening of Australian market for Pakistani mangoes would help the current government to fetch much sought precious foreign exchange. This opening, the Director (Marketing) PHDEC, Ms. Nudrat H.Khan said will pave the way for garnering attention in the Australian horticulture market, aid in image rebuilding and present a fresh outlook to our national identity.
It is pertinent to mention here that PHDEC has ardently followed its mandate of identification and diversification of new markets for Pakistan’s fresh fruits and vegetables. In recent years PHDEC has been able to open USA, South Korea, Lebanon and Mauritius for Pakistani mangoes.
During the current mango season PHDEC has also successfully displayed Pakistani mangoes in Sofia Bulgaria which will prove a central hub for promotion of Pakistani mangoes in Central and Eastern Europe as well as Black Sea region.
The opening of these markets was made possible by improving mango supply chain where PHDEC closely worked together with growers, exporters, and other related organizations to improve the supply chain management of mango from farm to fork, in accordance with required SPS compliances.
For more information, contact:
Pakistan Horticulture Development and Export Company
Ministry of Commerce, Government of Pakistan
30-N, Model Town Extension, Lahore, Pakistan