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Iconic Empire State Building Enriches Visitor Experience With New Documentary-Style Exhibit on 80th Floor

AsiaNet 45514

NEW YORK, July 18, 2011 /PRNewswire-AsiaNet/ –

Permanent Installation Chronicles the Engineering and Construction of the World’s Most Famous Office Building

In its 80th anniversary year, the Empire State Building today unveiled anew, permanent exhibit that captures the global icon’s astonishing history,engineering and construction. Curated by Carol Willis of New York City’sSkyscraper Museum, the installation is located on the 80th floor of theWorld’s Most Famous Office Building and further enriches and enhances eachvisitor’s Observatory experience.

(Photo: http://photos.prnewswire.com/prnh/20110718/NY35596 )

Anthony E. Malkin, Empire State Building Company, stated, “As part ofour more than $550 million Empire State ReBuilding program, we havecompletely upgraded our Observatory experience. From our brilliantlyrestored art deco masterpiece lobby, to this celebration of theunprecedented and unmatched feats of engineering and construction of theEmpire State Building, we have created a totally new offering to ourmillions of annual visitors.” He added, “The new 80th floor exhibit’s homageto the pioneering work of the architects, builders, and laborers of the dayadds to our $2 million, multi-media exhibit about the groundbreaking work onenergy efficiency performed at the building and offers educational value forevery visitor.”

With content from The Skyscraper Museum’s archives, the exhibitillustrates three main themes:

– Speed: Construction took only 11 months from the setting of the tower’s first steel columns on April 7, 1930, to the completed building by March 31, 1931-a full month before the official opening ceremonies on May 1, 1931.
– Scale: Gigantic in every dimension, the record-breaking tower required immense amounts of materials and equipment to build what is still one of the tallest and largest man made structures in the world
– Steel: The building’s steel frame was intricately designed with remarkable proportions, and all aspects of its construction remain extraordinary, even today

The exhibit shares numerous remarkable facts as well as reproductions ofnostalgic photos and mementos of the more than 3,400 workers who helpedcreate history. Documents include stunning period photographs, architecturalsketches and renderings, construction notes, and daily bookkeeping documentspresented on a series of photomurals, banners, two panels and seven stands.In a unique twist, the exhibit uses the windows of the building to showviews from 1931, creating a period look unimaginable unless seen.

Empire State Building visitors view the exhibit along route to theworld-famous 86th and 102nd floor Observatories. The building is open daily,365 days a year, from 8 a.m. to 2 a.m. For more information on the EmpireState Building, please visit http://www.esbnyc.com.

About the Empire State Building

Soaring 1,454 feet (from base to antenna) above Midtown Manhattan, theEmpire State Building is the “World’s Most Famous Office Building.” With newinvestments in infrastructure, public areas and amenities, the Empire StateBuilding has attracted first-rate tenants in a diverse array of industriesfrom around the world. The skyscraper’s robust broadcasting technologysupports all major television and FM radio stations in the New Yorkmetropolitan market. The Empire State Building was named America’s favoritebuilding in a poll conducted by the American Institute of Architects. TheEmpire State Building Observatory is one of the world’s most belovedattractions and is the region’s #1 tourist destination. For more informationon the Empire State Building, please visit http://www.esbnyc.com,http://www.facebook.com/EmpireStateBuilding, or @ESBObservatory[http://twitter.com/ESBObservatory ].

Media Contacts:
Edelman Public Relations
Daniel Hernandez Lyon,
+1-212-277-3738,
daniel.hernandez@edelman.com

Blair Garson,
+1-212-704-4494,
blair.garson@edelman.com

SOURCE: Empire State Building

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