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Hollywood Helps Stripped Down Marketing Campaign Pay Dividends for Boylebingo

DUNDALK, IRELAND–(Marketwire/AsiaNet Pakistan – July 24, 2012) – Popular online bingo website Boylebingo.com has hit a home run on its latest marketing campaign. The bingo site, that is famous for its “bare chested man” T.V. adverts is sponsoring male stripping super group Dream Idols on their current UK tour. Since performing at the European Premiere of the Hollywood movie “Magic Mike” in London, the popularity of Dream Idols has skyrocketed.

The Dream Idols brand and all rights associated are owned by Bari Bacco who is renowned for creating the first ever male strip group in the UK 25 years ago.

Regarded as one of the highest profile troops in Europe, Dream Idols were selected to help promote Magic Mike the movie, and appeared on ITV’s This Morning with actor Channing Tatum and also at the European movie premiere.

“We arranged to sponsor Dream Idols before the Magic Mike phenomena hit the UK. We did not know that the group would be selected by Lionsgate Films as a major element of the PR campaign for Magic Mike. Their show is great fun, and the strip bingo game within the show, which offers a mystery bonus code that could be worth up to £1,000 to all attendees, is certainly driving new bingo players to Boylebingo. The extra hype and publicity that we are receiving on the back of Magic Mike is a pleasant surprise” says Sherril Soliman, Bingo Manager at Boylebingo.com.

The brand is front and centre of the Dream Idols show, which will reach a UK female audience of over 30,000 throughout the tour.

As demand continues to grow for Dream Idols, Boylebingo.com hopes to continue riding the wave of increased exposure that this campaign gives the brand.

About Boylebingo

Boylebingo was established in 2010 and is the online bingo division of Boylesports the largest independent bookmaker in Ireland.

Facebook: http://www.facebook.com/PlayatBoylebingo

Twitter: @Boylebingo

Contact Information

Boylesports Online
Feargal Byrne
Gaming SEM Manager
00 353 42 939 3251

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