Lahore, August 30, 2013 (PPI-OT): Fair and exhibitions play an important role for the economic turnaround of a country therefore maximum facilitation should be given to potential exhibitors. This was stated by LCCI President Farooq Iftikhar while addressing the inaugural ceremony of three-day Embroidery Machines Exhibition here at Expo Centre on Thursday. LCCI Vice President Mian Abuzar Shad also spoke on the occasion.
The LCCI President said that fairs and exhibitions not only help attract foreign buyers and bring in much needed foreign exchange but also highlights the soft image of Pakistan. Citing the examples of Germany and China, the LCCI President said that their economies are thriving today only because of their own exhibitions and exchange of delegations. He said that Germany is the leader as far as sector-specific exhibitions are concerned as over 1000 exhibitions are held in Germany annually.
Now the private sector in Pakistan was also focusing on holding exhibitions and it was a good sign and a good omen for the economic well being of the country, the LCCI President added.
Farooq Iftikhar said that the Lahore Chamber of Commerce and Industry has always stressed the need for exchange of business delegations and holding of exhibitions for being proven tools to promote economic activities.
The LCCI Vice President Mian Abuzar Shad said that this exhibition by the Chinese and Korean manufacturers would further cement relations between the private sectors in the these countries besides ensuring provision of quality machines at affordable prices.
He said that exhibitions are one of the most effective marketing tools for increasing sales figures and expanding markets. The exhibitions help with finding new clients and partners besides increasing sales figures through expansion in geographical range of their sales.
Taking part in exhibitions is not just an opportunity to improve the competitiveness of products, it can also make the manufacturer more competitive – by optimising business processes, expanding service range, increasing brand awareness and customer loyalty, he added.
After the function, the LCCI President and Vice President took a round of the exhibition hall and talked to the Chinese experts.
For more information, contact:
Lahore Chamber of Commerce and Industry (LCCI)
Lahore -54000, Pakistan
Tel: +9242 111 222 499
Fax: +92 42 636 8854