Lahore: Punjab University Hailey College of Commerce (HCC) faculty member Dr Mubbsher Munawar Khan’s research titled “Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements” has been chosen by the editors of European Journal of Marking, as Highly Commended Award Winner of the year 2011 “Emerald/EFMD Outstanding Doctoral Research Awards” in category of Marketing Research.
PU Vice-Chancellor Prof Dr Mujahid Kamran has congratulated Dr Mubbsher Munawar Khan on this achievement and said the varsity was proud of you.
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