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Danish Toy Brand Lego keen to support education in Pakistan

Islamabad, August 26, 2013 (PPI-OT): With only a few months since its first store opening in Karachi, the Danish toy brand LEGO is all set to expand its operations in all major cities in Pakistan. The giant toy company, which is known all over the world for inspiring children and young people to develop into responsible members of society through fun, learning and high-quality creative play activities, also aims to implement its education program for local schools across Pakistan.

Mr. Bilal Saleem, Country Head-LEGO Pakistan stated that “Children are our role models. They reinvent the world and themselves in it over and over again, surprising themselves and others in what they can create and do. In Pakistan, there is a great need to meet the UN Millennium Development Goals, especially within education. As we seek to expand our operations in Pakistan, we want to make our contribution by setting up educational institutes across the country.

These institutes will deliver teacher-tested, classroom –ready solutions for engaging and inspiring young learners and combine the unique, inspiring qualities of LEGO bricks with subject-specific tools and curricula so classroom teachers can meet key learning objectives.

The Embassy of Denmark has also expressed its interest in supporting LEGO’s education program in Pakistan. During a visit to the LEGO Store, the Danish Ambassador, Mr. Jesper M. Sorensen expressed great pride in having LEGO come to Pakistan by opening its First Flagship store in Karachi.

“This is an exciting time for us, and we are in discussion with LEGO on how we can support their education program for Pakistan. It is not only a great platform to enhance the trade relations between our two countries, but also a great support to our current and future development program, which has a strong focus on providing quality education to underprivileged children in Pakistan”, said Ambassador Sorensen.

For more information, contact:
Mrs. Esther Lonstrup,
Development Counsellor
Embassy of Denmark
House #16, Street 21, F-6/2,
P.O. Box 1118, Islamabad,
Tel: +9251 209 9800
Fax: +9251 282 3483
Email: isbamb@um.dk
Cell: 0307 555 9141 Or
Mrs. Hina Akhtar,
Communication Consultant
Cell: 0306 545 1766

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