Rotterdam, October 20, 2014 (PPI-OT): Culture makes it easier for people to understand one another in a better way, thus enabling them to overcome cross cultural barriers. Senator Pervaiz Rashid, Federal Minister for IB and NH said this while addressing to the participants of the First Plenary Session of 6th Asia-Europe (ASEM) Culture Minister’s Conference here today.
Culture diversity was the fundamental feature of the world’s cultures and the form of manifestation of world civilization. It is a source of innovation, inspiration and progress for human society, he added. Senator Pervaiz Rashid said that cultural industries combine the creation, production and commercialization of creative contents.
He told that, knowledge, understanding and exploitation of creative industries not only allowed the efficient use of cultural assets but would also generate opportunities by linking cultural heritage, skills, tradition and creativity that had existed for centuries in rural and urban communities. It may further create potential for human resource development, which in turn will enhance productivity, the Minister emphasized.
Pakistan is the country possessing rich cultural heritage and diversity particularly in the field of arts and craft. Situated at the center of diverse cultural influences, its physical terrain has fostered the diversity of crafts since the beginning of the Indus Valley Civilization some 5000 year ago, the minister said, adding that the River Indus descends from the mountains in the north, passing through the green plains of the Punjab and desert of Sind skirting Baluchistan’s arid terrain and finally falling into the Arabian Sea.
He said that the difference in culture and traditions of various regions have resulted in a wide range of arts and crafts that reflect the indigenous skills and culture environment. Pervaiz Rashid said, the Government of Pakistan is well aware of the enormous potential of creative industry, its economic vitality and cultural projection as it acts as a vehicle for culture identity.
He told that efforts had been made to promote women entrepreneurship, cluster formation and developing close linkage between industry and academia. The Entrepreneurship and Small and Medium Enterprises has accommodated about 78% of the non-agriculture work force, the Minister said. He emphasized the need for more cultural interaction among various countries at regional and international level for better understanding and world peace.
Information Minister expressed his gratitude to the Kingdom of the Netherlands for providing an opportunity to share experiences and deliberate upon the potentiality of creative industry. He also hoped that the delegates would explore the economic development in the field of creative industry adding that, such fruitful interactions will also foster understanding and friendship among participating countries.
Senator Pervaiz Rashid, Minister for IB and NH also conveyed his sincere greetings on behalf of the Government of Pakistan to the delegates of participating nations.
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