Lahore, 1st November, 2011 – The Coca-Cola Company, the world’s largest beverage company, has donated seven Complete Blood Count (CBC) machines to Sahara Trust for the early diagnosis of dengue. Sahara Trust will collaborate with the Government of Punjab to install these machines at designated government hospitals and laboratories.
The CBC machines perform an essential task in dengue diagnosis, as they separate the platelets from the blood and determine the platelet count, which is the conclusive test for diagnosing dengue. Timely diagnosis using the machines will help in proper treatment and even save precious lives.
Speaking on the occasion Rizwan U. Khan, General Manager The Coca-Cola Export Corporation Pakistan and Afghanistan said,” Coca-Cola feels its responsibility as a corporate member of the society to rise to every occasion when the people of the province and the country need help and assistance. Diagnosis and treatment of dengue is vital in order to stop the spread of the disease. Coca-Cola through this donation intends to help the government and Sahara Trust in their efforts to eradicate dengue.”
Dengue has claimed 337 precious lives in the province of Punjab and many more cases are being reported daily. Government resources are being stretched to their limit and it is important that companies from the private sector and NGOs come forward to support the health system in the province.
Renowned music star and philanthropist Abrar-ul-Haq commenting on Coca-Cola’s donation, said “what we need is a holistic campaign to eradicate dengue from the province. Coca-Cola’s contribution will further strengthen the government’s efforts. Sahara Trust is partnering both with the company and Punjab government to install these seven machines at government hospitals to add to government’s resources and help alleviate the dengue crisis.”
The Coca-Cola Company has always kept the well being of the society it operates in at its heart. The company has previously partnered with Sahara at numerous occasions for flood and earthquake relief and rehabilitation providing aid and assistance to those in need. Coca-Cola continues to derive its resources and invest significantly in building sustainable communities.
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company markets four of the world’s top five soft drink brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. Nearly 1.6 billion servings of The Coca-Cola Company products are consumed every day.
Asst. Media Manager