Multan, January 19, 2017 (PPI-OT):The business community of South Punjab demanded of the Government to develop a cottage industry village in Multan to promote the skill and art of local artisans particularly women and there is a great demand for locally made handicrafts in global market therefore this sector should be promoted. Khawaja Jalaluddin Roomi President of MCCI said that main products are Camel Skin Lamps, Camel Bone Jewellery and Decoration Pieces, Leather Khussa Multani, Wooden Carved Crafts and Blue Pottery wooden handicrafts.
Though PSIC established a network of Handicrafts Display and Sale shops which provides marketing and promotional platform to the artisans and attracts local and foreign visitors but they required the capturing international markets. Roomi said that handicraft was once a major source of livelihood for millions of people but low prices, lack of proper marketing, less exhibition centres and the rising costs of business were some reasons behind decline.
He said that promotion of handicraft sector will not only improve standard of living of million but also reduce pace of migration from rural areas to the cities. He claimed that the main hub of handicrafts in Pakistan is South Punjab where around 60 percent of handicrafts are being made. This sector can get a boost if Chinese are invited to join hands with them as the industry in the friendly nation is suffering from rising cost of doing business. Revival of the sector lies in the development of infrastructure, facility of financial support, direct links between buyers and artisans, elimination of middlemen and improved marketing facilities, he concluded.
For more information, contact:
Multan Chamber of Commerce and Industry (MCCI)
Tel: +92-61-451 7087, 454 3530
Fax: +92-61-457 0463
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