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Amalgamation of Chinese and Pakistani food industry can bring revolutionary developments: Shah Faisal Afridi

Lahore, January 22, 2016 (PPI-OT): Amalgamation of Chinese and Pakistani food industry can bring revolutionary developments. This was stated by Mr. Shah Faisal Afridi, President of Pak-China Joint Chamber of Commerce and Industry while addressing a 20 member Chinese delegation headed by Ms. Liu Xiujing, Vice Director of Weihai Municipal Bureau of China.

The other members of the delegation included Zhang Ruwen Chairman of Shandong Hushan Group, Sun Guang General manager of Weihai Runde Food, Yu Yingjum manager of Rongcheng Huiying Food, Shi Peng vice General Manager of Wehai Yunxiang Embroidery and Xu Lansheng General Manager of Weihai Tongde general trading.

Delegation visited Pakistan with a primary interest to invest in Food processing area coupled with joint ventures in clothing, dyeing and embroidery sectors. Faisal Afridi said that the potential market of Pakistani food and clothing with Chinese assistance will enhance competitiveness and will add value to the existing standards of production.

Mr. Shah Faisal Afridi in his welcome address said that “the delegation would prove to be momentous in increasing mutual conviction, cooperation and Regional Connectivity between China and Pakistan. He mentioned that Punjab ranked in the world top 10 in terms of food production but due to lack of technology and post-harvest losses, it is unable to expand its exports base of food items. He said that the transformation of food processing technology from China to Pakistan would bring a remarkable shift in expanding export base by reducing cost and introducing state of the art features.

Mr. Shah Faisal expressed that there are vast prospects in developing some important areas that are currently functioning at small scale with diminutive expertise and technology. Such areas include fruit processing, spices, marine foods, clothing, wood working, re modified vehicles, automotive spare parts, power tools, medical equipment’s and condiments , added Afridi.

PCJCCI arranged the visits of Chinese delegation in different food processing units including Marhaba health food and Bunny foods. While visiting Marhaba health food Company the Chinese delegates shown keen interest in food and herbal products .They took samples of these products for the purpose to market them in China. The delegates said that there is enormous scope for joint ventures in amalgamated Chinese- eastern medicine system with Pakistani expertise.

Chinese delegation also visited Bunny foods where they observed processing of snacks, buns, bread, Rusk and frozen food items. They also discussed the new prospects for establishing processing units for fresh foods including vegetable preservation, dehydration and life enduring plants of fruits and vegetables by Bunny’s. The delegates shown huge interest in processing of such food products as there is big market of healthy processed food in China.

Ms. Liu Xiujing head of delegation while talking to Mr. Hakeem Usman CEO of Marhaba health food, said that, “The food sector in Pakistan has all the components needed for sustainable return”. She also said that with joint collaboration we can expect more competition and growth in food industry which will come into production by the end of this year.

The head of delegation Ms. Liu Xiujing during her visit maintained that Chinese businessmen are ready to join hands with Pakistani counterparts in all sectors of economy particularly in food, herbal medicines and clothing sector. She mentioned that Chinese business community highly value Pakistani expertise and variety of products and are always ready for the mutual collaboration.

For more information, contact:
Wardah Ali Gohar
Media Manager
Pakistan China Joint Chamber of Commerce and Industry (PCJCCI)
Mega Tower, 309 – 6th Floor,
Main Boulevard, Gulberg II,
Lahore, Punjab – Pakistan
Tel: +92-42-35777460-02, +92-42-37032203, +92-42-35874353
Fax: +92-42-35777524
Cell: +92-324-4925611
Email: info@pcjcci.org
Website: www.pcjcci.org

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